About Us
After Eleven Apparel got its start in 2004 when Morgan Gore, then a fifteen year old high school student from New Jersey, took the opportunity to present a graphic design project on a t-shirt. The shirt was an instant success amongst her classmates and friends in the music and action sports scenes. As the popularity of the shirts grew, she began to design more t-shirts, eventually turning the art-project into a lifestyle brand.
From the beginning, Morgan's designs have had strong roots in music and the action sports industry. Each design reflects the blend of surfing and music that make up Morgan's unique personality, as each shirt is personally designed by Morgan. In 2005, Morgan began selling After Eleven at music festivals such as The Bamboozle and The Bamboozle Left, as well as sponsoring and arranging shows for local bands in New Jersey and eventually in Northern California. The company currently sponsors bands, As Artifacts, Foolish Ways, Rushmore, Someone Like You, Every Last Thursday, Cain & Abel, Our Judgment, and more. In 2010, After Eleven made its mark at the Vans Warped Tours as an official tour sponsor, cementing their place in the alternative music scene.
An accomplished surfer, Morgan has competed since she was twelve and went on to win her first national title in 2009. From its inception, After Eleven has sponsored surfers, snowboarders, wakeboarders, and skateboarders. The company has sponsored and run contests such as the Cranks and Planks bmx and skate contest, in partnership with team bmx team riders and sponsored the SkimBash Pro/Am skimboard contest in New Jersey. With the addition of the new surf team manager, Ben Raimo, After Eleven has put together a solid surf team who will be featured in You Look Swell, an HD surf film created by Rick Starick that is slated for release in late Summer 2011.
The 2010/11 winter and spring line will be the most extensive launch to date, featuring denim, flannels, cut and sew and more, in addition to their iconic t-shirt line.
With continued national exposure and in-brand expansion, the future of After Eleven is wide-open and full of great possibility. With her keen eye for design, Morgan will undoubtedly continue to bring her energetic artistic vision to the company.
Let's go surfboarding.